Recently, McLaren will enter the metaverse field through the launch of MSO Labs, and its Genesis NFT series will be launched on May 11.
MSO Labs is the first step in McLaren’s Metaverse initiative, which includes MSO Labs’ digital community. Of course, members of MSO Labs are eligible to use NFTs and have the opportunity to unlock unique member experiences, opportunities and programs.
Membership of MSO Labs can unlock members-only channels, interact with McLaren and the MSO Labs team, and be the first to receive new car news and benefits. There are also exclusive rewards for early MSO Lab members, including digital sketches from the McLaren design team, a behind-the-scenes virtual tour of the McLaren Technology Center, and the opportunity to attend McLaren events.
McLaren Chief Marketing Officer Gareth Dunsmore said: “I’m delighted to finally launch the MSO LAB digital community, a new way we’ve created in the Metaverse to engage with our customers and fans.< /p>
The first batch of MSO Labs products is called the Genesis NFT series, and the limited and invitation-only random NFT McLaren P1 will be launched on May 11, 2022. This series consists of the McLaren P1 and P1 It consists of a GTR supercar, with a total of 2012 units on sale. Each McLaren NFT is priced at 0.5 ETH
Editor in charge: Zhu Yuxiang