"We will rely on our comprehensively upgraded product strength, brand strength and system strength to promote the comprehensive development of oil and electricity, market expansion and deep integration of global and local. By deepening management reform, strengthening technological innovation and optimizing market layout, Beijing Hyundai is committed to becoming a more open, innovative, collaborative and sustainable brand to continue to empower future development. ”
On November 26, at the launch conference of the new Tucson L held by Beijing Hyundai, Li Shuangshuang, the recently appointed permanent deputy general manager of Beijing Hyundai, attended the public event for the first time and delivered a speech, comprehensively summarizing Beijing Hyundai’s 2024 plans. development results, and stated that "looking forward to 2025, the direction has been clear. Standing at a new historical starting point, Beijing Hyundai has comprehensively changed its strategic thinking and is determined to become the leader of the 'new smart electronics era and new joint venture era'." New leadership Adjustment Facing challenges pragmatically
Recently, the official website of Beijing Hyundai showed that Wu Zhoutao, the former permanent deputy general manager of Beijing Hyundai, has been promoted to chairman, and Li Shuangshuang has officially taken over as the permanent deputy general manager. According to online information, Li Shuangshuang has worked for Beijing Hyundai, BAIC Motor Co., Ltd., and BAIC International. In June 2022, he was appointed deputy general manager and head of the production headquarters of Beijing Hyundai. This time promoted to Beijing Hyundai's permanent deputy general manager, Li Shuangshuang will lead the Chinese management team and manage Beijing Hyundai's production and operation.
In his speech on the 26th, Li Shuangshuang demonstrated his pragmatic style of facing challenges head-on. He pointed out that "under changes, we must face up to the inevitable trend of market development and our own problems. Only by staying true to our aspirations can we achieve long-term development. The path of truth."
2024: Turnaround seen in the numbers
Faced with market changes and challenges, Beijing Hyundai proposed the "In China, for the World" strategy in 2024 and launched a drastic transformation reform. Two sets of figures show the phased results of the reform.
The first set of numbers is 100 million + 4 models: In terms of sales, Beijing Hyundai's cumulative sales reached 12 million vehicles by the end of 2023, and in the global market, Hyundai Motor achieved 100 million vehicles this year. This is not only a victory for Hyundai Motor's global strategy, but also a clear proof of Beijing Hyundai's contribution to the global market as its backbone.
In addition, Beijing Hyundai closely followed the market trend and launched four new models during the year: the 11th-generation Sonata, the fifth-generation Santa Fe, the 2024 Cruise, and the all-new Tucson L. The new cars are outstanding in design, quality, and intelligence. Major breakthroughs have been achieved in other aspects. Take the new Tucson L launched this time as an example. Although this car is a mid-term facelift, the changes are very obvious, especially in the interior configuration, which adopts a 12.3-inch panoramic curved suspension screen, HUD head-up display, leather The multi-function steering wheel, rotating electronic gearbox, suspended central control armrest, BOSE audio, etc. all have a strong sense of technology and quality. In terms of intelligence, 27 ADAS intelligent driving assistance, ccNC intelligent network connection architecture and vehicle OTA remoteThe upgraded technology makes this car have outstanding intelligence level among products in its class.
Another set of numbers that reflect the results of Beijing Hyundai 2024 is 400% and 50,000+: the export business has achieved a year-on-year growth of 400%; the cumulative export volume has exceeded the 50,000 vehicle mark. At present, Beijing Hyundai’s business territory not only covers Africa, the Middle East, Central Asia, Southeast Asia and other regions, but it is also making steady progress towards the goal of becoming a global export base for Hyundai Motors. The strategic positioning of "in China, for the world" has enabled Beijing Hyundai's products to successfully enter the broader international market, opened up new growth points, and also greatly enhanced Beijing Hyundai's brand awareness and influence on a global scale. .
2025: Deepening of international and domestic layout
Based on the phased results in 2024, how will Beijing Hyundai continue to deepen its layout next? Li Shuangshuang also set out a clear direction in his speech: Beijing Hyundai will focus on two major strategies, one is to accelerate the transformation of smart electronics and deepen the layout, and the other is to develop overseas markets.
In terms of smart electric transformation, Beijing Hyundai will speed up the launch of pure electric products and strengthen local cooperation to accurately meet market demand. The first pure electric model will be launched in 2025, and three new cars will be launched in 2026, covering various power forms such as pure electric and extended range, to meet users' needs for diversified, personalized and intelligent cars.
In terms of overseas markets, Beijing Hyundai relies on the solid foundation of Hyundai Motor's global cumulative sales exceeding 100 million vehicles and its rich overseas market resources. It will continue to deepen its cooperation with international partners, continue to expand export channels, and increase exports. Regarding the types and quantities of vehicle models, based on the export volume exceeding 50,000 vehicles this year, it is planned to increase the export volume to 80,000-100,000 vehicles next year. To this end, Beijing Hyundai will continue to improve product quality and service levels, aiming to further enhance its competitiveness in the international market, thereby steadily expanding Beijing Hyundai's share and brand influence in the global market.
At the end of the year, Beijing Hyundai not only showed the outside world its annual report card, but also issued a declaration to open up a new history. As the automobile industry fully competes and adjusts its structure further, it has become increasingly clear that joint venture brands as a whole are gradually gathering resources and embarking on transformation. A new joint venture era is foreseeable, and the new Beijing Hyundai "in China, for the world" It will undoubtedly become one of the leaders of this new era.