On April 25, the CCTV vehicle-mounted version launch ceremony with the theme of "Young Drivers' Vision is Unbounded" was held in Beijing. Jiang Wenbo, a member of the editorial board of China Central Radio and Television Station, attended and discussed with the Ministry of Industry and Information Technology Relevant leaders from , the Office of the Central Cybersecurity and Information Technology Commission, the State Administration for Market Regulation, China Telecom Group Co., Ltd., China Unicom Group Co., Ltd., China Mobile Communications Group Co., Ltd. and representatives of many car companies witnessed the launch of the CCTV in-vehicle version. .
Jiang Wenbo, a member of the editorial board of China Central Radio and Television, said in his speech that the launch of the CCTV vehicle version is a sign that China Central Radio and Television is actively fulfilling its responsibilities and mission as a mainstream media, resonates with the national strategy, and is in sync with the economy and society. It is an important initiative to take the initiative of "people-centered". The launch of the vehicle-mounted version of CCTV is not only an important node for CCTV to build a multi-terminal communication matrix, but also a key step to fully adapt to diversified audio-visual application scenarios and meet users' growing in-vehicle audio-visual needs. It marks the headquarter's progress in The in-depth layout of the in-vehicle content market has achieved important phased results. The main station will take this signing as a starting point to continue to expand the breadth and depth of cooperation, cooperate sincerely with partners such as automobile manufacturers and technical service providers, continue to deepen the development and application of in-vehicle scenarios, explore the infinite possibilities of "vehicle +", and provide The quality and upgrading of my country's automobile industry has contributed to the media's contribution.
Jiang Wenbo, member of the editorial board of China Central Radio and Television Station, delivered a speech
Zhan Jingjing, deputy secretary-general of the Society of Automotive Engineers of China, said in her speech that this cooperation between CCTV In-Vehicle Edition and car companies allows us to see the broad blue ocean of cross-border integrated development of the automotive industry in the future. The Society of Automotive Engineers of China also will furtherTake the lead in exploring more cooperation space for automobile companies, enrich the ecological chain of the automobile industry, and promote the healthy and sustainable development of the automobile industry.
Zhan Jingjing, deputy secretary-general of the China Society of Automotive Engineers, delivered a speech
Li Xianjun, director of the Department of Automotive Engineering and Automotive Industry Systems Engineering at Tsinghua University, said in his speech that with the popularization and development of smart cars, the in-vehicle space has become people’s “third living space”, and cars have also become a means of receiving information dissemination. important carrier and platform. The release of the CCTV vehicle version will further promote the vigorous development of the vehicle information field.
Li Xianjun, director of the automotive industry systems engineering discipline at Tsinghua University, delivered a speech
The launch of the in-vehicle version of CCTV is a powerful alliance between the national new media platform and the automotive industry. As the new media flagship platform of China Central Radio and Television, CCTV has actively implemented the CCTV’s “5G+4K/8K+AI” strategic deployment in the past five years since its launch, and has continued to make efforts in key points such as content and technology for media integration. Since the beginning of this year, CCTV has used new technologies to empower content innovation. It has taken the lead in launching China's first full-process AI micro-short drama "Chinese Mythology", self-made original micro-short drama "AI Reading Classics" and other innovative content. This summer, it will be disseminated at the Paris Olympics. Provide users with the highest quality and most advanced new media viewing experience. The launch of CCTV’s in-vehicle version not only spreads CCTV’s innovative content and high-quality experience to thousands of households faster and better, but also fully demonstrates the mainstream new media platform’s use of new technologies, new content, and new scenarios to connect and serve users. ideas and determination.
Representatives of new energy vehicle companies spoke and said that through strategic cooperation with CCTV, introducing the audio-visual content ecology of national mainstream media into new energy vehicle terminal equipment, providing new energy users with richer and more diverse audio-visual application scenarios and content experiences, not only effectively spreading the mainstream value voice of the new era, but also boosting the new Healthy and sustainable development of the energy vehicle industry.
At the event, the host also led the audience to experience the vehicle-mounted version of CCTV. Users can not only watch a large number of high-quality content from the main station in the car, but also be empowered by a series of cutting-edge technologies such as "Colorful Sound", "Ultra HD" and "Artificial Intelligence" to immerse themselves in the upgraded audio-visual experience and enjoy smart travel.
In interviews with reporters, on-site car companies said that as a new living space, users in the car also hope to obtain information anytime, anywhere, conveniently and quickly, and watch high-quality audio-visual content. Automobile intelligence is a must for users of all ages. Real demand is also the development trend of car companies. In the on-site display video, the cooperation of intelligent voice and CCTV car version is a response to user needs under the trend of intelligence.
In addition, a technical service provider that has long-term cooperation with CCTV told reporters that CCTV has a lot of high-quality audio-visual content, which is very suitable for 5D immersive smart cockpit scenarios. Based on the CCTV vehicle version, both parties can carry out joint innovation and demonstration applications around immersive vehicle audio-visuals with 5D immersive smart cockpit as the core, creating a new level of audio-visual experience for users.
In the future, CCTV will continue to focus on smart travel, continuously optimize in-vehicle application scenarios and terminal service models, and launch high-quality in-vehicle audio-visual content through the innovative integration of "ideology + technology + art" to fully meet the richness of audio-visual consumption in travel scenarios. , convenience and companionship requirements, and provide users with a more diverse in-car information service experience.
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