Bitauto Original Recently, the new DS 9 model, the flagship model of the DS brand, has been officially launched. The new car has launched 7 subdivided models based on configuration differences, including four fuel models and three plug-in models. Hybrid model. The new car focuses on the luxury mid-size car market, with a price range of 254,900-404,900 yuan, and a new Paris gray body color.
The DS brand has disappeared from everyone’s sight on the Internet for a long time. The annual sales of the DS 9 model in 2021 will be less than 2,000 units. However, adhering to the principle of professionalism, we still bring you the car buying guidance of the new DS 9 as soon as possible. Without further ado, let’s officially enter the text.
Model review: undeniably special
DS 9 is based on PSA Group’s EMP2 modular platform. Its design comes from Paris, but all DS 9s sold globally are made in China. Production. Models from France have always had their own unique flavor in design - when many manufacturers today pursue the first impression, I feel that the uniqueness of DS 9 requires careful consideration to appreciate.
On the front face, the internal grid of the hexagonal air intake grille is very complex. This complex grid design is a major trend at present. The star-shaped LED headlights are connected to the grille, giving it a strong anthropomorphic atmosphere.
The first design point of the front of the car is the "DS Sword" on the hood. Together with the muscular lines of the hood, it can well convey the momentum of the brand's flagship; in addition, S The large daytime running lights outline the front lines of the car very well.
It is worth mentioning that the DS 9 headlight set uses three lamp heads that can rotate 180°, and has functions such as adaptive high and low beams, corner lighting assist, and automatic headlights.
The proportions on the side of the vehicle are also very beautiful. It can be regarded as a relatively regular mid-sized sedan. The sliding front, the faint body waistline, and the sliding line of the roof are all... More harmonious. The body size of 4933/1855/1468mm is also relatively standard among B-class cars. The real-shot model is equipped with 19-inch wheels and tire size 235/45 R19, which has a good visual effect.
The profile treatment of the tail is also special: the upturned trunk lid and the lifted rear surround focus the visual center of the tail on the center, making it highly recognizable on both sides. The LED taillights have an elegant visual look.
In addition, the diamond-shaped plaid inside the taillight group draws inspiration from the Louvre glass pyramid, and French models actually like diamond-shaped elements. Diamond-shaped elements are often used in luggage, watches and other objects, but are rarely used in the automotive industry.
The DS brand is not favored by Chinese consumers due to various factors such as sales volume, pricing, channels, etc., but it is undeniable that DS has profound design skills and comes from the fashion capital of the world.The DS 9 also has a deep and special understanding of the interior.
From a layout point of view, the interior of DS 9 is the same as its appearance, and it has nothing to do with the word "unbridled": a traditional large central control screen, a traditional symmetrical Design, even cheaper Peugeot models will be more eye-catching. But I always believe that the interior parameters alone are of little significance. The exquisite workmanship, materials and details are the key to creating a sense of luxury.
If you only look at the top-end models, you would never think that the interior of DS 9 is completely superior - large areas of NAPPA leather and leather, fashionable pearls With stitching, B.R.M clock, and excellent button feel, the top-of-the-line Opera House Edition has nothing to be picky about in terms of materials and details. Of course, its price is nearly 350,000 yuan. The standard of mid-range and low-end models has plummeted, even the sub-top NAPPA leather is absent, and the mid-range and low-end models use ordinary-feeling imitation leather materials - not much different from those 200,000 yuan joint venture brands.
French cars have always had unconventional thinking in the distribution of configurations. Their products have highlights, but they fail to impress consumers when it is their turn to make purchasing decisions. Like the title, I think "maintaining an aloof attitude" is a more appropriate adjective.
The power part has not changed at all from the old model. The fuel version is still equipped with the 1.6T turbocharged engine, matched with an 8AT automatic manual gearbox, the maximum The power is 215 horsepower and the peak torque is 300 N·m; the new energy version model has a 1.6T turbine A permanent magnet synchronous motor was added to the supercharged engine, and the power output of the engine was reduced to 200 horsepower. However, after adding the motor, the comprehensive power of the system came to 183 kilowatts/245 horsepower, and the comprehensive torque reached 360 N·m. The parameters are equivalent to a 2.0T high-power version of the engine.
At the same time, the plug-in hybrid model is also equipped with a battery with a capacity of 11.9 kilowatt hours. The NEDC pure electric cruising range is 50km-according to the latest plug-in hybrid model, it is free of charge. Due to the purchase tax policy, the power consumption of DS 9 in pure electric mode does not meet the standard, and it cannot enjoy the purchase tax-free policy. This makes the plug-in hybrid model’s cost-effectiveness lower again.
Fuel version configuration analysis
There are currently four configurations of the fuel version, with prices ranging from 254,900 to 344,900 yuan.
1. DS 9 Montmartre Edition (254,900 yuan)
First of all, let’s talk about the entry-level Montmartre Edition. In fact, I don’t recommend this version: the main reason is that in addition to the basic safety configuration, it is practical Sex and comfort configuration are too shabby : The reversing image and keyless entry functions are absent. At the same time, the 3.5-inch instrument panel and the 8-inch large central control screen look a bit too ordinary, including the commonly used rearview mirror heating and LED light sets. They are also omitted - for entry-level models. The ones are xenon headlights.
The entry-level model is actually a very typical tool cart. You can buy DS 9. Appearance, space, power, don’t think too much about the rest.
2. DS 9 Montmartre Progressive Edition (274,900 yuan)
The price of the Montmartre Progressive Edition has increased compared to the lowest configuration What configurations did you get in exchange for 20,000 yuan?
Combining assist, front parking radar, reversing image, keyless entry, full LCD instrument + 12.3-inch central control screen, xenon headlights upgraded to LED headlights, and includes adaptive distance It also has functions such as light and turn headlights, while the rearview mirror has more functions, and rear privacy glass is also added.
It seems that a lot of things have been added, but in fact, the only things that can be upgraded in terms of experience are the headlights and the screen. This is also our criticism of DS 9. What’s strange about the configuration is that in many models of the same level, LED headlights, a large central control screen, and a full LCD instrument are all standard. It is also not recommended to buy this version, because the upgrade of the next version is more significant, but the price has also reached 300,000 yuan.
3. DS 9 Rivoli Technology Edition (304,900 yuan)
As the sub-top model of the fuel version, it is also a new configuration this time (replacing the old model) Rivoli version), Rivoli technology version can really reach a relatively rich level in terms of configuration.
First of all, the price has increased by 30,000 yuan, but full-speed adaptive cruise, active braking system, lane keeping and other driving assistance systems The addition of cruise control is a significant improvement from the previous version of cruise control. I believe friends who often drive know this.
In addition, electric/inductive trunk, leather seats, more directional seat adjustments, front seat heating, etc. improve the comfort of using the car. And the sense of luxury, ambient lighting, multi-layer soundproof glass, and rear independent air conditioning also significantly improve the experience.
In general, although the Rivoli Technology Edition is priced at 300,000 yuan, if you like the design and taste of DS 9, this version is relatively recommended among all versions.
4. DS 9 Opera House Edition (344,900 yuan)
The price of the top model suddenly reached 344,900 yuan: compared with The price of this version has increased by RMB 40,000. The main difference is in the materials used in the interior. The stacking of a large amount of NAPPA genuine leather has indeed improved the sense of class a lot.
At the same time, the comfort and luxury configurations are quite sufficient - both the front and rear seats have seat heating, ventilation and massage functions, plus a 14-speaker Jinlang audio , with the blessing of DS magic carpet adaptive suspension, to a certain extent the Opera House version and other versions are completely different cars.
Is this 40,000 flowers worth it? On paper, it is actually worth it. After all, many configurations are only available in the Opera House Edition, but the price of 344,900 yuan is somewhat unrealistic.
In the final analysis, the pricing strategy of DS 9 actually adopts the pricing strategy of many models of this level: the main models are clustered together, and the top models stand out. We can see that whether This is true for the recently launched Lincoln Z, as well as the old models Volvo S60L and Jaguar XEL.
However, in terms of configuration, DS 9 seems a bit shabby compared to mid-to-low-end models of the same level. Lincoln Z is a good example. Coupled with factors such as channels, brands, etc., it eventually led to the DS 9 sales are sluggish - even so, DS 9 is already the absolute main sales force of the DS brand in China. The reason behind the analysis is that the target audience is too small due to its artistic qualities.
Analysis of plug-in hybrid models
As can be seen from the following data, the proportion of DS 9 PHEV in DS 9 is actually not low, and it can basically be maintained at 35 % or above.
But this does not mean that the DS 9 plug-in hybrid version is more cost-effective - in fact, the price range of the three plug-in hybrid models is 334,900-404,900 Yuan, except that a front-mounted permanent magnet synchronous motor is added to the powertrain, the configuration is completely corresponding to the fuel version, but there is no plug-in hybrid version of the fuel entry model.
In terms of power, we said in the model introduction section that the comprehensive power performance of this plug-in hybrid system is equivalent to that of a 2.0T turbocharged engine, but In terms of price, it is 60,000 yuan more expensive than the fuel model with the same configuration. This price obviously does not have any advantage among luxury brand B-class cars. After all, whether it is the Cadillac CT5, Volvo S60L, Jaguar XEL, or Lincoln Z, all are equipped with 2.0T engines. Even the Volvo S60L has high and low power differences. The price difference between the two engines is only 45,100 yuan, and there are many more configurations.
In fact, I have not yet found out the sales volume of DS 9 plug-in hybrid models, so I think rationally there is no sales volume for all DS 9 plug-in hybrid models. Well worth the purchase - the price is too high. However, we need to take into account the price concessions of the terminal. Currently, because there are too few DS brand dealers, there is no actual quotation - only if we can give a discount of more than 100,000 can we really talk about cost-effectiveness.
Full text summary: Whether it is a fuel version or a plug-in hybrid model, the most cost-effective model from a vertical perspective is still the sub-top model, followed by the top model. However, if compared horizontally, it will be difficult for DS 9 to achieve a certain sales breakthrough among the B-class cars of luxury brands with many strong competitors based on its current product strength. It can also be seen from the popularity list of Bitauto sedans that DS 9Even if new models are launched, the overall popularity is only ranked 76th. Like Korean brands, the attention is not high.
The former DS did not seriously understand the needs of the Chinese market and failed to identify the psychology of Chinese consumers. The products it invested could not resonate with Chinese consumers, and its brand awareness was not effectively improved. Even though the new DS 9 is on the market, it still maintains an aloof attitude. Romanticism and arrogance are common problems among the French. If they cannot put down their posture and truly understand the demands of Chinese consumers, they will not be able to truly gain the support and trust of consumers.