Bitauto original In 2023, looking back at the array of domestic new forces building cars, the ranking of "Wei Xiaoli" has already been rearranged. Speaking of Nezha Automobile, its reputation and brand power cannot be compared with the former ones, but what cannot be ignored is the actual sales volume. In 2022, Nezha Automobile’s domestic sales will exceed 150,000 units, and in the first eight months of this year, there was also a monthly average Wan Tai's achievements are typically unknown.
In the domestic market, Nezha Automobile is deeply involved in home users. In the foreign automobile market, it uses the international name "NETA" and has also gained recognition from foreign users. Now, Nezha Automobile has officially unveiled its "latest global model" - Nezha X, further consolidating the global market.
Regarding the debut of Nezha X, Mr. Chang Bing, vice president of Nezha Automobile and general manager of the design center, said that Nezha Provide consumers in the Chinese market with new and unique experiences. In addition to thinking about product cost control and competitiveness advantages, the renaming of Nezha X is also to allow consumers to better remember or better recognize it.
It is true that 2023 will be a brand new process for Nezha Automobile. This process not only involves the update of the corporate brand image, but also covers the comprehensive upgrade of user groups, products and technologies. Nowadays, when new car manufacturers design electric vehicles, on the one hand, they will combine the technical characteristics of new energy vehicles, on the other hand, they also need to attract users with relatively radical design ideas, which often give people a refreshing feeling.
From the family matrix of Nezha Automobile, it is actually easy to find that no matter from the design of Nezha S, Nezha GT, or Nezha X, they are all a family-style design concept of 'harmony but difference'. Use a highly unified family front face shape to express, but a harmonious but different design element, reflecting the familyWhile maintaining ethnic characteristics, it also avoids a transitional “matryoshka” design.
When it comes to the popular family-oriented design, Chang Bing does not fully agree. He said that mature brands do not have to be family-oriented, nor should it become a fixed rule in the industry, because family-oriented design is the need of car companies, not User needs, in addition to improving uniformity, often weaken personalization.
There is a question about whether Nezha X is a simple modification from Nezha U. Regarding this question, Mr. Chang Bing also gave an answer. The positioning of Nezha It is more about "deeply cultivating ASEAN and landing in the EU", thereby starting to enter the entire larger overseas market.
“The interior is an environment where every user wants to stay for a long time and even use the word residence to describe it. We hope to create a quieter and more comfortable atmosphere in this environment.” Mr. Chang Bing explained the interior design of Nezha X, the new The "urban skyline" styling theme expresses simplicity and penetration. The simple sense of penetration and the enveloping interior design provide 80% of the area in the car with soft packaging, and 100% coverage of high-frequency contact areas, creating a simple, luxurious and homely interior atmosphere for users.
No car company has dared to ignore the intelligence of new energy vehicles, and they are all working hard to upgrade the experience, and Nezha Auto is no exception. Mr. Chang Bing said that on the new model Nezha Acceptance, on the one hand, is a brand-new design. The software system of the car has been upgraded and optimized to provide a better experience and richer functions for car owners.
Regarding the design of Nezha X, Mr. Chang Bing added that the appearance of Nezha . But what consumers can't see, from the perspective of Nezha X's chassis tuning, brand-new car-machine system and smart driving system, it has far more "changes" than continuations. Therefore, as the first global model of Nezha Auto, Nezha One of the intentions behind the naming of the new letter "X".
In the first eight months of 2023, Nezha Auto has sold nearly 80,000 vehicles in total. In the sales list of pure electric vehicles, it has maintained a level of activity comparable to new power car brands, which not only reflects Nezha Auto’s comprehensive cost-effectiveness , it is also consumers’ recognition of the brand. Now, with the new arrival of Nezha X, its better design and more luxurious quality further prove that the Nezha brand and users are mutually shaping each other, and it is also a new starting point for Nezha Automobile’s innovation.