Since Genesis returned to China, Bitauto Original’s exposure rate in the media and the Internet has not been low. However, in stark contrast, you rarely have the opportunity to see it on the street. to it. Whether it is a G80, GV80 or G70, even if you are lucky enough to see it, there is a high probability that it is a test drive from the manufacturer. Therefore, among luxury brands, in terms of niche, Genesis ranks second and no one dares to rank first. And such a niche seems to be somewhat embarrassing.
So is there something wrong with its product? The words are unfounded. We found the Cadillac CT5, which is also a second-tier luxury brand, to see if the Genesis G70, which is similar in price and has the same positioning, really has a problem with its product strength.
The style must also conform to the mainstream aesthetic
First of all, I need to explain that I personally do not dislike the appearance of the G70, and I even like it a little bit. But as far as most people around me are concerned, after seeing the G70, they said they could not immediately accept this relatively unique front face shape. In fact, purely in terms of vehicle design and craftsmanship, the sensory experience the G70 brings to people is even higher than that of mainstream models of the same level. However, buying a car is always a family matter, as long as one family member is firmly opposed to it If so, the result can be imagined. Therefore, in China, it is not surprising that models with mediocre styling can achieve better sales.
According to the Bitauto App inquiry, Cadillac CT5 has sold more than 60,000 units in the past year, with an average monthly sales of about 5,000 units. The steady increase in sales has also allowed Cadillac to secure its position as a second-tier luxury brand. Brother's position. Looking back at the appearance of the CT5, it mainly adopts the design features of the Cadillac family. Although the front shape is also more sporty and radical, it still looks more conventional than the G70.
Both models use LED headlights and daytime running lights. The G70 series comes standard with adaptive high and low beams and steering light assist. These two configurations can only be reflected on the high-end CT5 model. . All CT5 cars have keyless entry, while only the front two doors of the G70 have this configuration.
In terms of size, the length, width and height of the G70 are 4700x1850x1400mm, and the wheelbase is 2835mm. CT5The length, width and height dimensions are 4924x1883x1445mm, and the wheelbase is 2947mm. Not only in terms of data and actual car comparison, the CT5 is much larger than the G70, and the size of the G70 is closer to the standard BMW 3 Series. The short wheelbase and short body will indeed improve the driving of the vehicle, but the sacrifice of rear space is inevitable. However, for the people who are interested in the G70, they will not consider the issue of rear space. It is just like this The number of interested people is a bit small.
The rear shape of the G70 appears relatively clean and neat. Although it retains the design sense that echoes the front of the car, it is much more pleasing to the eye for most people. The shape of the oval exhaust outlet of the same Bentley model is quite special and impressive. The tail shape of CT5 is relatively simple, thick, and has a certain sense of power. The duck tail shape of the trunk lid is very dynamic, and the shape and texture of the dual exhaust outlets on both sides are also in line with the positioning of luxury brand models.
G70 high-end models are equipped with 19-inch wheels as standard, and you can also choose the rims with more outstanding visual effects as shown in the picture for extra money. The high-end models are equipped with Michelin Pilot Sport 4 sports tires on the front wheels. The specification is 225/40 R19, and the rear wheel specification is 255/35 R19. The CT5 top model is also equipped with 19-inch wheels, made of black matte material, and matched with better-performing Michelin Pilot Sport 4S tires. The front and rear wheel sizes are 245/40 R19. The tire configuration of these two cars has basically reached the top level of its class.
The interior and exterior styles are completely different
Compared with the appearance, most people are more accepting of the Genesis G70's interior. The overall central control is tilted towards the driver's side. High-end models use black as the main interior color, which enhances the sporty characteristics of the vehicle. The optional red stitching and silver metal trim also make the interior less monotonous.
The G70 high-end model is equipped with a 12.3-inch full LCD instrument, and the 10.25-inch floating central control screen is standard for the entire series. The size is not large, but it is sufficient for daily operations. The car-machine system includes mainstream functions such as navigation, multimedia, OTA upgrades, Internet of Vehicles, and voice control. In addition, these imported models are also equipped with Baidu CarLife mobile Internet. However, for a brand that mainly focuses on the North American market, wouldn’t it be better to synchronize the Apple CarPlay function with the models in the Chinese market?
Compared with the rather sporty exterior styling, the interior of Cadillac CT5 is obviously of a different style. It adopts more family-like designs, and the Cadillac brand has the luxurious and mature tone.Obviously it doesn't fit well with the sports style. However, in terms of its annual sales, it seems that the Chinese people still quite approve of Cadillac's interior design.
The high-end model has a 12-inch full LCD instrument, and the 10-inch central control LCD screen is also standard in the entire series, and the size is also sufficient. The car system can also provide multimedia, Internet of Vehicles, and OTA upgrade functions, while navigation is only available on top-end models. Fortunately, all vehicles support Apple CarPlay and Baidu CarLife, which alleviates the lack of navigation functions.
Take the Genesis G70 flagship model with a guide price of 321,800 yuan as an example. The vehicle has an induction electric trunk, keyless entry, keyless start, remote control start, electric steering wheel adjustment, steering wheel heating, and a full LCD instrument. Wireless charging for mobile phones in the front row, 15-speaker Lexicon audio, soundproof glass throughout the car, sensor wipers, automatic dual-zone air conditioning, and air evolution device, the richness and comfort of its configurations have reached a relatively high level.
Taking the Cadillac CT5 Premium model with a guide price of 320,700 yuan as a reference, the vehicle has keyless entry, keyless start, remote control start, full LCD instrument, steering wheel heating, ANC active noise reduction, 15-speaker BOSE audio, Front row soundproof glass, sensor wipers, automatic dual-zone air conditioning, and air evolution device. Although the comfort configuration has reached a relatively high level, it is still slightly inferior to the G70.
Therefore, it can be seen that in terms of functionality and comfort configuration, the G70 is not worse than the CT5, but has some slight advantages. In terms of seat configuration, the G70 flagship model is wrapped in genuine leather. The main driver has 14-way electric adjustment, while the passenger driver has 12-way electric adjustment. In addition, the front seats also have heating/ventilation functions, and the rear seats are equipped with seat heating.
CT5 premium seats are also wrapped in leather, and can be optionally made of Alcantara. The front driver's seat can be electrically adjusted in 12 ways, and the passenger seat can be adjusted in 10 ways. The front seats also have heating functions. The rear seats are not equipped with heating or ventilation, and the front and rear seats are still not as comfortable as the G70.
Since the wheelbase of the G70 is 112mm shorter than that of the CT5, its second-row legroom is naturally smaller than that of the CT5. Therefore, for many home users, the G70 is obviously not suitable, which also reduces its target group a lot.
Genesis G70 rear leg performance
Cadillac CT5 rear leg performance
2.0T hairA competition of motives
Both models are equipped with 2.0L turbocharged engines. The G70 engine's book data is slightly better, with a maximum power of 180.2kW and a maximum torque of 353N·m. . The maximum power of the CT5 engine is 174kW and the maximum torque is 350N·m. However, the CT5 engine has variable valve management technology and can achieve cylinder-deactivation driving. Therefore, its NEDC fuel consumption is 7.3L/100km, which is the data of the G70. is 8.3L/100km.
The G70 is equipped with an 8-speed automatic transmission, while the CT5 is equipped with a 10-speed automatic transmission. Because they pay more attention to handling performance, both models are equipped with front double ball joint spring shock absorber struts and rear multi-link independent suspension. The CT5 high-end model is equipped with adaptive suspension and rear axle limited-slip differential, while the G70 You need to choose the equipment to get these two configurations.
Genesis G70 shift lever
Cadillac CT5 shift lever
The G70 flagship model has 360° panoramic images and full-speed adaptive cruise functions. With the functions of merging assist, lane departure warning, lane keeping, and active braking, it can realize L2 level driving assistance functions. The CT5 premium model is equipped with a reversing camera and cruise control, but it is also equipped with merging assist, lane departure warning, lane keeping, and active braking, so it can still provide some help on the highway.
Editor’s comment: While objectively evaluating product power, brand power is also a link that cannot be ignored. It can be said that Genesis has no brand loyalty in the hearts of domestic consumers, and its status as a Korean brand also puts it in an embarrassing situation. After all, the recognition of Korean cars by Chinese people has long been different from what it used to be. Cadillac's image in the minds of most Chinese people is still as good as before. After all, in the 1990s, Cadillac Fleetwood had already deeply instilled the concept of luxury cars into people's minds.
As far as the competitiveness of the product itself is concerned, there is no problem with the Genesis G70. Compared with the CT5, the vehicle is even better equipped in terms of configuration. Therefore, the current sluggish sales volume has little to do with vehicle performance and configuration itself. However, its own positioning is also constrained by its relatively unique shape and control-oriented body size.It’s very difficult for small groups. In addition, an equally niche brand makes it difficult to gain word-of-mouth and recognition from the Chinese people at the beginning. But having said that, for such brands and models, we are still very happy to see them in today's era of serious product homogeneity.